The timing was right: Just as Lumitech was starting up, Hunter Douglas changed the game for the automated shades by introducing its Custom Integrator Program.ĭesigned specifically for companies like Lumitech, the program made selling automated, custom window treatments digestible, unlocking the benefits of their quality, aesthetics, and custom portfolio of over 20 custom window treatment styles. He knew that automated shades manufacturer Hunter Douglas had a smart solution, but their shading program, at the time, was not easy for a custom integrator to take on, as it was historically focused on a retail model. Wanting to capture the revenue potential of automated shades and window treatments in his new business, Mitchell sought an offering that suited its clientele’s needs for style, customization, and aesthetic. “Our customers don’t want something that looks like it belongs in an office building.” “The biggest objection other than the cost is the look of motorized window shading,” he said. The profit potential of the category was limited a lack of design options often sequestered the products to theaters or rooms where décor was not the priority. Mitchell had adopted the automated shades category in its nascence at the turn of the millennium, but the offerings from technology manufacturers had challenges. With unusual sizes, large windows, and a focus on décor, these clients need a custom treatment.” “Our clients have these large expanses of glass and want to have control over their view. “It’s a natural opportunity,” Mitchell said. It was clear, therefore, that the firm needed an automated shades solution.
Design an automated shade control windows#
Most of Lumitech’s clients own custom-built homes, featuring large windows offering sweeping views of the New England landscapes, beaches, and broad swaths of ocean. In 2019, when he established Lumitech with Myllymaki, they evaluated the brands, products, and platforms for their business. Mitchell is an AV integrator with more than 30 years of experience installing high-end, highly custom systems across New York, Connecticut, Rhode Island, Massachusetts, and around the world. High-End Clients Object to ‘Boardroom Shades’
But, when an offering is just right, integrators who take the plunge can profit.
Integrators can be loyalists they don’t swiftly swap out a critical brand in their portfolio. Related: Warming Up My House with Certified Window Shades Regardless, most integrators stock the same categories, such as a control platform, a lighting solution, a variety of speaker and audio brands, and a source for accessories, cables, racks, and mounts. As products enter the market and come in and out of demand, the mix may change over the years. Wanting to capture the revenue potential of automated shades in his new custom integration business owners Jeff Mitchell and Carl Myllymaki sought an offering that suited their clienteles’ needs for style, customization, and aesthetic.Įach custom integrator develops a unique approach to the smart home business, selecting products, brands, and solutions that suit the needs of their clients.
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